1957

Jodenbreestraat

Jodenbreestraat

Sal Meijer Sandwich Shop came into being in 1957, after Sal took over the premises of Restaurant Quirios in the Jodenbreestraat. At that time, there was also a butcher’s shop next to the Restaurant, where kosher deli meat under Beth Din supervision could be purchased.

1957

picture Ed van der Elsken

picture Ed van der Elsken

After the Second World War, the Jodenbreestraat was one of the prime locations where Jews would meet and converse.

1957

Jodenbreestraat

After Sal’s acquisition of the Restaurant in 1957, his son, Nico, carried on the tradition, operating the butcher’s shop, beginning in 1961. Changing conditions in the Jodenbreestraat caused Sal to make a move to Nieuwmarkt 13 in 1964.

1964

Sal Meyer en rabbie Portugese ISR (chacham)

Picture off the opening new location Nieuwmarkt

1964

Nieuwmarkt

The move to Nieuwmarkt infused new life into the shop, and, slowly but surely, “broodje Meijer” (the Meijer sandwich) became a household name in Amsterdam .

1964

Nieuwmarkt

People came from far and wide to sample what they had heard about from others and, to paraphrase the local newspaper of the time: a person who visits Amsterdam and doesn’t try a Meijer salt beef sandwich is like someone who visits Amsterdam and does not go to see the Nachtwacht.

1982

moving to the new location Scheldestraat

Daughter Marjan married Maurits Blog in 1972, and they joined the family Sandwich Shop tradition. At the end of the seventies, with the construction of the Metro line and when fashion outlets moved to the Design Centre, business declined, and it became increasingly difficult to reach the Nieuwmarkt by car. Sal decided that “enough was enough” and son-in-law Maurits took over the business.

1982

Scheldestraat

Maurits, a graduate of the Hotel School , decided after working in the Nieuwmarkt location for a year, to move to Scheldestraat 45. The butcher shop, run by son Nico, had moved to the Scheldestraat at an earlier date.

1982

fish cakes are huge success

To give the term “broodje Meijer” more clout, Maurits and Marjan decided from the outset to increase the menu selection. Fish cakes, gefillte fish and salads have been added with success to the selection

1984

Sal Meijer

20 oktober 1984 Foto Sal Meyer Elsevier

1988

Scheldestraat

Quality and nostalgia have always served as criteria for Maurits and Marjan. All items are still hand made. From liverwurst to salads, every item is made on the premises. .

2002

Scheldestraat

Maurits and Marjan have succeeded, just as Sal did, in giving the term “broodje Meijer” worldwide recognition.

2015

Scheldestraat

Scheldestraat

Last days at the Scheldestraat

2015

Contract signed in December 2015

Contract signed in December 2015 by Maurits and Marjan Blog and Claudia Koppert

2015

Scheldestraat is festive closed.

2016

search new location

search new location

Finding a new location

2016

Buitenveldertselaan 114

Maurits Blog
Buitenveldertselaan 114

15 augustus 2016. Our new location Buitenveldertselaan 114 Amsterdam

2016

interview AT5

Maurits Blog en Martijn Koppert
interview AT5

16 augustus 2016 interview Maurits Blog en Martijn Koppert met AT5 at the new location Buitenveldertselaan 114

2016

rebuilding

rebuilding

Mid august 2016. The renovation is about to begin

2016

rebuilding

rebuilding

It’s a lot of work!

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